Have you ever competed against other companies in bids for huge deals and thought to yourself; what will make the client choose me? I may not have the best prices; my brand name may not be the biggest one in the market, but the thing is it goes beyond that, there is a subtle art to winning bids by tailoring custom made offers to the client you are targeting, even if you are constrained by preset parameters that the client has defined for the bid, there is always a way to refine your bid  and touch on the key points that the client values the most as an evaluation criteria, once you master the knowhow for creating these offers you will find that you now possess the ability to stand out miles ahead  of the competition; after honing your own insight into the art of crafting offers and proposals.